The hardest part of design is finding the happy medium between aesthetics and usability. Finding a form that fits a specific function. Outlined below is a design process that seems to work....most of the time.

Design Process (psudo-code =) )

1. Initial Meeting

• About Your Business
• Your Target Audience
• Ask Yourself Some Questions
• Color schemes (optional)

2. Estimate
3. Concept Designs (2-6 directions)
4.  Concept Design Iterations

while( ‘customer not happy with concept designs’ )
{
            if( ‘client completly dissatisfied’ )
            {
                        throw away ideas and start over
            }
            elseif( ‘client likes some parts’ )
            {
                        finalConcept = finalConcept + goodIdeas
                        delete badIdeas
            }
            elseif( ‘client says “wow!”’ )
            {
                        contentDesign = createContentDesigns(finalConcept)                       
                        if(!NULL(contentDesign)
                        {
                                    createWebSite(’finalConcept’, ‘contentDesign’)
                        }
            }
}

6. Final Home/Content Pages Concept Proof Sign Off
7. HTML Build-out
8. Mid-development Review/Meeting
9. Add Content management (optional)
10. Search Engine Optimization (optional)
11. Site Upload/Debug
12. Party =)




email for clarification

Web Projects

joshmetcalf.com -- 2007/10/16 website for my uncle Josh. He is a furniture maker who lives in Vermont. The website has a back end that allows him to create new projects and upload images for the website.

DylanRieck.com -- 2007/07/30 Flash site for a Seattle based Cellist. Flash loads dynamic HTML content that is maintainable through a backend.

Ruach Israel -- 2007/07/21 Website for a Boston Area Messianic Jewish Synagogue.

Orthopedic Surgery Inc. -- 2007/07/21 Website for a Boston Area Orthopedic Practice.

Beyond Yoga and Pilates -- 2006/10/24 website for a Yoga and Pilates Studio based in Brockport, NY.

Aerospace Innovation Research -- 2006/09/13 a website for my old college friend's aerospace research company. Has a really nifty interactive flash navigation system, a CMS system, and a client extranet where they can upload documents and project specs for client download.

Yoga Unbound -- 2006/08/18 Website for a Lawrence based Yoga studio. Integrated CMS complete with an updatable class schedule.

Northeastern Development Corp. -- 2006/08/16 Website for Wilmington MA based development corporation. Created and n up-dateable flash slideshow using XML and PHP.

Verdant Communications -- 2006/08/16 Website for a North Carolina based PR professional. I especially like the intro animation on the homepage

davidfichter.net -- 2006/03/10 website for a Cambridge based Public Muralist. David Ficther is an excellent artist and I am proud to have had the opportunity to build his online portfolio. The website is run on a database that David himself can update and maintain. There is a ton of great work on the site and I suggest you take a gander =)

Meco Motors -- 2006/03/10 website for an electric motor distributor. Developed a logo and the website is currently in progress....

Swish Financial -- 2006/01/06 Joint project between my cousin and I for california based Swish Marketing. The site will be a financial (pay day loan) infomation portal....still a work in progress

TAC Secured -- 2006/01/05 Website for a new child company of the TAC Worldwide Staffing firm. TAC Secured focuses on hiring security clearance contractors for various govenment and private industries. Site is near completion and in the not to distant future will include job search and post functionality for job seekers and employers alike....

Letter I Never Sent -- 2005/11/25 website for posting all those letters or thought you have never shared with others. Learned how to code PHP with this baby =)

North East Liquidation -- 2005/11/19 Created a logo and generic product template for this eBay reseller.

Christian Faith Financial -- 2005/11/16 The frst of four payday loan application templates for Swishmark. A california based company.

Atlas Peak Financial -- 2005/11/15 Another template for Swishmark...

Rhino Public Relations -- 2005/11/01 Another local PR firm who got a cool website =)

Rhino PR Email Blast Template -- 2005/11/01

George Cohen Communications -- 2005/10/15 A local PR agency got a sweet website with complete content management =)

Corporate CRUSH -- 2005/09/22 Created new branding and web presence for this sub-company of SELIGENCE Inc. Some Flash animation and content management.

Camilla Roberts Online Gallery -- 2005/08/10 Online gallery for my mother's oil paintings.

Art Interactive Exchange -- 2005/01/15 Data driven site for a local installation art gallery. Allows the gallery to invite guest critics to comment on recent shows. Yet to be implemented by the gallery....

c4rt -- 2004/12/11 Site for a Boston Band.

Print

media VJ logo -- 2006/03/10 logo for my friend's new Media VJ project. Ever see "Brokeback Squadron"? He made that and hes working on a ton more funny ass trailer/movie mash ups!

MDS Boston Promotional Mailer -- 2005/11/18 Seasonal Mailer design for MDS Boston, a marketing distribution firm here in Boston.

Partner ACS Mailers - 1 -- 2005/09/11 Another mailer design for an Avaya Partner Company. This is the design they chose to go out to potential Corporate customers.

Partner ACS Mailers - 2 -- 2005/09/10 The first of several mailer designs for an Avaya Partner company.

Partner ACS Mailers - 3 -- 2005/09/09 another mailer design for an Avaya Partner Company.

Other Projects

Escher Tessellation -- 2006/10/11 I made this Escher Tessellation out of Cherry and Walnut for the top platform of my Parent's 2nd floor stairway. Came out beaufifully =)

Escher Tessellation -- 2006/10/10 in context

Kitchen Cabinet -- 2005/12/21 My roomate and I made an open face overhead kitchen cabinet for a friend of mine. It hangs over the marble topped island, has lighting, and glass shelves...pretty sweet.

more cabinet... -- 2005/12/21 another picture of the kitchen cabinet...

Cherry HD Case -- 2005/10/23 Bought a little (300GB) external space for my "legal" downloads....so I went up to my uncle's workshop and made this dovetailed box to hold the HD. His name is "Big Fat Paulie" (family guy reference =) )

Another HD pic..... -- 2005/10/22

Cherry Computer Desk -- 2005/08/01 Worked in my uncle's woodshop to make this sweet computer desk. This image doesn't do it justice, but the drawer fronts are really nice and there is even a swining shelf to put a desktop in, located in the back right behind the "L". I like it =)

Cherry Bed 2004/08/23 Here is a little bed I made while working at a Vermont furniture workshop over the summer of my junior year of college. The place was called Charles Shackleton Furniture

Experimental/In-Progress Projects

Portfolio Experiment -- 2005/11/23 Just playing around with flash, but came to the conclusion this was not user-friendly enough for a homepage....so this is where it ended up. Click "go" button or thumbnail to visit

Ex-Ex-portfolio -- 2005/05/23 This old portfolio has some really neat actionScript. An emulation of the OS X dock. Worked on a little XML/Flash inegration as well...

Cambridge Communication Design -- 2004/11/01 Website for a local print designer.